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	<title>Comments on: ConferenceCast: Interview with Dow Jones&#8217; Alan Scott</title>
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	<link>http://blogs.iabc.com/ic/2007/06/26/conferencecast-interview-with-dow-jones-alan-scott/</link>
	<description>The official blog of the IABC International Conference.</description>
	<pubDate>Wed, 07 Jan 2009 20:36:27 +0000</pubDate>
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		<title>By: Common Sense PR</title>
		<link>http://blogs.iabc.com/ic/2007/06/26/conferencecast-interview-with-dow-jones-alan-scott/#comment-1846</link>
		<dc:creator>Common Sense PR</dc:creator>
		<pubDate>Sat, 30 Jun 2007 15:48:11 +0000</pubDate>
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		<description>&lt;strong&gt;Dow&#8217;s Brand-building Campaign - Needs more Cowbell...&lt;/strong&gt;

Are we getting to the point where it&#8217;s impossible to roll out a communications strategy without including a blog, podcast, digg-like voting, or some other inclusive, interactive approach?
Angelo Fernando looks at the elegance and impact of the Do...</description>
		<content:encoded><![CDATA[<p><strong>Dow&#8217;s Brand-building Campaign - Needs more Cowbell&#8230;</strong></p>
<p>Are we getting to the point where it&#8217;s impossible to roll out a communications strategy without including a blog, podcast, digg-like voting, or some other inclusive, interactive approach?<br />
Angelo Fernando looks at the elegance and impact of the Do&#8230;</p>
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