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ConferenceCast: Interview with Dow Jones’ Alan Scott

26th June 2007 by Shel Holtz, ABC

Alan Scott, senior vice president and chief marketing officer for Dow Jones’ Enterprise Media Group, discusses the role of blogs in organizational communication, with examples from his own staff.

 

 ConferenceCast: Dow Jones' Alan Jones [7:20m]: Play Now | Play in Popup | Download

This entry was posted on Tuesday, June 26th, 2007 at 7:05 am and is filed under 2007 Podcasts. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

One Response to “ConferenceCast: Interview with Dow Jones’ Alan Scott”

1. Common Sense PR Says:
   June 30th, 2007 at 7:48 am

   Dow’s Brand-building Campaign - Needs more Cowbell…

   Are we getting to the point where it’s impossible to roll out a communications strategy without including a blog, podcast, digg-like voting, or some other inclusive, interactive approach?
   Angelo Fernando looks at the elegance and impact of the Do…