http://blogs.iabc.com/ic/2007/06/17/prs-new-assignment-crunching-the-numbers-on-web-20/ The official blog of the IABC International Conference. Wed, 07 Jan 2009 22:57:22 +0000 http://wordpress.org/?v=2.5.1 http://blogs.iabc.com/ic/2007/06/17/prs-new-assignment-crunching-the-numbers-on-web-20/#comment-1842 Meryl David Mon, 18 Jun 2007 20:42:43 +0000 http://blogs.iabc.com/ic/2007/06/17/prs-new-assignment-crunching-the-numbers-on-web-20/#comment-1842 A resource I found after last year's conference is the book "Naked conversations" by Robert Scoble and Shel Israel. Its subtitle is "How blogs are changing the way businesses talk with customers". It stimulates good thinking about various ways in which blogs can be part of a strategic communication environment and helps understand what sort of things need to be measured/evaluated - and it's not HITS. A resource I found after last year’s conference is the book “Naked conversations” by Robert Scoble and Shel Israel. Its subtitle is “How blogs are changing the way businesses talk with customers”. It stimulates good thinking about various ways in which blogs can be part of a strategic communication environment and helps understand what sort of things need to be measured/evaluated - and it’s not HITS.

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