Glad that you asked
Friday, June 8th, 2007I was glad to read the email yesterday from IABC headquarters, inviting me to participate in an online survey regarding Internet networking sites. It is a good move on IABC’s part, to inquire of its members whether we would find value in a site run by IABC.
The survey did not allow for comments. I sent an email inquiring about that, and the reply from Lee Anne Snedeker, senior vice president, Membership and Market Analysis, was:
[Our] focus was on gathering information that we could use quickly. Unfortunately, reading, compiling, and analyzing comments in a survey takes hours and hours, and we wanted to get a pulse of member thinking before then. We certainly will spend time gathering ideas from members as we move forward.
The desire to move quickly may be, in part, due to the intense comments that went back and forth regarding the future of associations including the IABC, in light of the emergence of popular sites like The Communicators’ Network, MyRagan, Facebook and LinkedIn. If you need to get up-to-speed on that discussion, I’ll suggest reading Shel Holtz’s blog post.
I hope that many IABC members complete the IABC survey. If comments had been allowed, I would have said that I don’t think that IABC should create a social networking site like those I mentioned above. The field is already crowded, and people will not be able to maintain an active presence on every social networking site that springs up. I think it is too late for IABC to get into that particular game.
IABC can still provide value to its members, and perhaps it can find a way to excel in offering some version of the functionality that we’ve seen in networking sites–some of which, like an online forum, blog, and podcasting, already are part of IABC’s mix.