A gratifying story
Recently, I met Henry Eason, a member of the San Francisco chapter, who told me a story that exemplifies how members can use the IABC network. It warmed my heart. It may not warm yours, but I hope you will follow his example, when you are looking for help on a work project.
Here’s the story:
“As public relations and marketing generalists, our firm has represented numerous industries, but sometimes we get a little rusty if we haven’t worked in a particular field in awhile.
“Recently, when we were asked to bid on a project in a field in which we had not worked for almost 10 years, we had to get up to date…fast!
“After searching the Web without much satisfaction, I knew I really need to talk to a vertical market expert. But who? I did not want to call a competitor in this area.
“That’s when I decided to go to IABC’s Web site and search for members in other areas of the country who had this expertise. I visited this page.
“It worked! Amazingly.
“I used the IABC database to search by “public relations” and the particular industry–and bingo! Several dozen names came up. I put in calls to five people, got voice mail and told them I was an IABC member reaching out to them. Three of them called me back and were happy to speak to me. One of them was incredibly knowledgeable and generously gave me an excellent briefing.”
That’s the way the IABC network is supposed to work. I hope you are making it work for you.