Comments on: Opportunity to apply the IABC Code of Ethics http://blogs.iabc.com/chair/archives/2007/07/12/opportunity-to-apply-the-iabc-code-of-ethics/ A gathering place for professional communicators Wed, 07 Jan 2009 04:59:58 +0000 http://wordpress.org/?v=2.5.1 By: Brian Kilgore http://blogs.iabc.com/chair/archives/2007/07/12/opportunity-to-apply-the-iabc-code-of-ethics/#comment-12565 Brian Kilgore Thu, 19 Jul 2007 01:11:49 +0000 http://blogs.iabc.com/chair/archives/2007/07/12/opportunity-to-apply-the-iabc-code-of-ethics/#comment-12565 So, did you call the Minnesota Bugle and ask for an interview about communications eithics? After all, you're the elected head of the world's biggest multi-country association of professionbnal communicators. Does IABC have any Whole Foods employees as members? Will IABC's eithics people interview them to see how they are performing in light of the decptions of their boss? Today's Globe and Mail newspaper reprinted a Wall Street Journal story, meaning the story has no circulated to business leaders across this country, too. Only two Whole Foods stores near me; both have public communications programs pushinging ethical, socially responsible, honest, "green" behaviour. BAK BAK So, did you call the Minnesota Bugle and ask for an interview about communications eithics?

After all, you’re the elected head of the world’s biggest multi-country association of professionbnal communicators.

Does IABC have any Whole Foods employees as members? Will IABC’s eithics people interview them to see how they are performing in light of the decptions of their boss?

Today’s Globe and Mail newspaper reprinted a Wall Street Journal story, meaning the story has no circulated to business leaders across this country, too.

Only two Whole Foods stores near me; both have public communications programs pushinging ethical, socially responsible, honest, “green” behaviour.

BAK
BAK

]]> By: Robert J Holland, ABC http://blogs.iabc.com/chair/archives/2007/07/12/opportunity-to-apply-the-iabc-code-of-ethics/#comment-12564 Robert J Holland, ABC Tue, 17 Jul 2007 23:52:21 +0000 http://blogs.iabc.com/chair/archives/2007/07/12/opportunity-to-apply-the-iabc-code-of-ethics/#comment-12564 Speaking of ethics, there's a great conversation about ethics going on over at MyRagan. Too bad nobody in an official capacity with IABC has jumped into the conversation. It would be a great opportunity to talk about the importance of ethics and -- oh, by the way -- IABC's Code of Ethics. I've mentioned our code as well as the PRSA Code of Ethics several times in the discussion, but several outspoken folks don't seem too keen on the idea of an association's code being thrust upon the profession in general. Check it out in the Social Media Forum of MyRagan (and don't worry -- IABC has a large contingent of members who have formed a group on the MyRagan site). Speaking of ethics, there’s a great conversation about ethics going on over at MyRagan. Too bad nobody in an official capacity with IABC has jumped into the conversation. It would be a great opportunity to talk about the importance of ethics and — oh, by the way — IABC’s Code of Ethics. I’ve mentioned our code as well as the PRSA Code of Ethics several times in the discussion, but several outspoken folks don’t seem too keen on the idea of an association’s code being thrust upon the profession in general.

Check it out in the Social Media Forum of MyRagan (and don’t worry — IABC has a large contingent of members who have formed a group on the MyRagan site).

]]> By: Michael Clendenin http://blogs.iabc.com/chair/archives/2007/07/12/opportunity-to-apply-the-iabc-code-of-ethics/#comment-12563 Michael Clendenin Tue, 17 Jul 2007 17:13:33 +0000 http://blogs.iabc.com/chair/archives/2007/07/12/opportunity-to-apply-the-iabc-code-of-ethics/#comment-12563 Each company should engage in whatever form of media that will cost-effectively help it achieve the specific business goals and strategies it lays out for itself. If the company wishes to open up a candid dialogue with an audience, and the audience is already in the blogosphere or can be reasonably and cost-effectively brought to the blogosphere, by all means, consider a blog. If the audience isn't there and it would take money and resources that the end results don't merit to get the audience into the medium, then ask yourself what medium might make more sense. Second Life, podcasts, video podcasts, etc. all require the same questions you would ask about print, radio or television communication efforts. That means understanding the tools. That task might mean that a company find a way to play in that sandbox -- without having a blog or podcast just to have a blog or a podcast. michael clendenin Each company should engage in whatever form of media that will cost-effectively help it achieve the specific business goals and strategies it lays out for itself.

If the company wishes to open up a candid dialogue with an audience, and the audience is already in the blogosphere or can be reasonably and cost-effectively brought to the blogosphere, by all means, consider a blog. If the audience isn’t there and it would take money and resources that the end results don’t merit to get the audience into the medium, then ask yourself what medium might make more sense. Second Life, podcasts, video podcasts, etc. all require the same questions you would ask about print, radio or television communication efforts.

That means understanding the tools. That task might mean that a company find a way to play in that sandbox — without having a blog or podcast just to have a blog or a podcast.

michael clendenin

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