IABC Cafe2Go

IABC President Julie Freeman, ABC, APR, and 2007-08 Chair Todd Hattori, ABC, discuss the IABC eXchange. Julie and Todd look at the development of this newest IABC member benefit, some of its features, ways in which members can use the eXchange, and highlight examples of some members’ new blogs.

Joseph Ugalde, VP of Marketing Communication at IABC headquarters, reports with updates on IABC programs and events in the coming months.

Plus an interview with Annita Stokes Thomas who discusses cross-cultural communication within organizations, with advice on why communicators should be aware of (and understand) cultural differences, things communicators need to do to better understand the various cultures they work with in their organizations, and three top tips for communicating across cultures.

Links:

• The IABC eXchange
• Available eXchange sites
• 2008 IABC International Conference, June 2008
• One Message, Many Cultures: Best practices for global communication by Annita Stokes Thomas: CW Bulletin, April 2008

 

 Cafe2Go #20 - April 2008 [36:55m]: Play Now | Play in Popup | Download

IABC President Julie Freeman, ABC, APR, and 2007-08 Chair Todd Hattori, ABC, discuss Generation Y: considering, understanding and managing generational differences in the workplace.

Plus an interview with James K. Gentry, Ph.D, former dean and a current professor at the School of Journalism and Mass Communications at the University of Kansas, on IABC’s Financial Communication Conferences and why communicators need to understand the numbers; and on related new research from the Arthur W. Page Society.

Links:

• Generation Y: a definition
• IABC’s Financial Communication Conferences
• Arthur W. Page Society
• James K. Gentry

 

 Cafe2Go #18 - March 2008 [34:17m]: Play Now | Play in Popup | Download

IABC President Julie Freeman, ABC, APR and 2007-08 Chairman Todd Hattori, ABC, examine a survey that offers insight into how members perceive the value of their accreditation.

Shel Holtz, ABC, interviews Brian Solis, principal of FutureWorks Public Relations and an original member of the Social Media Release (SMR) working group. IABC is assuming a leadership role in the SMR initiative and Brian offers insight into the origination of the concept, its evolution, and the challenges ahead.

Links:

• The current home of the Social Media Release website

• hRelease wiki
• Social Media Release listing in Social Media Training Wiki, including links to several real-world SMRs
• Social Media Release podcast

 

 Cafe2Go #18 - February 2008 [39:23m]: Play Now | Play in Popup | Download