IABC Cafe2Go

IABC President Julie Freeman, ABC, APR, and 2007-08 Chair Todd Hattori, ABC, discuss Generation Y: considering, understanding and managing generational differences in the workplace.

Plus an interview with James K. Gentry, Ph.D, former dean and a current professor at the School of Journalism and Mass Communications at the University of Kansas, on IABC’s Financial Communication Conferences and why communicators need to understand the numbers; and on related new research from the Arthur W. Page Society.

Links:

• Generation Y: a definition
• IABC’s Financial Communication Conferences
• Arthur W. Page Society
• James K. Gentry

 

 Cafe2Go #18 - March 2008 [34:17m]: Play Now | Play in Popup | Download

IABC President Julie Freeman, ABC, APR and 2007-08 Chairman Todd Hattori, ABC, examine a survey that offers insight into how members perceive the value of their accreditation.

Shel Holtz, ABC, interviews Brian Solis, principal of FutureWorks Public Relations and an original member of the Social Media Release (SMR) working group. IABC is assuming a leadership role in the SMR initiative and Brian offers insight into the origination of the concept, its evolution, and the challenges ahead.

Links:

• The current home of the Social Media Release website

• hRelease wiki
• Social Media Release listing in Social Media Training Wiki, including links to several real-world SMRs
• Social Media Release podcast

 

 Cafe2Go #18 - February 2008 [39:23m]: Play Now | Play in Popup | Download

IABC President Julie Freeman, ABC, APR, and 2007-08 Chair Todd Hattori, ABC, discuss the broad topic of key skills for communication professionals, addressing themes that include identifying different skills requirements, skills self assessment, professional development and some of the available opportunities, and IABC’s accreditation programme.

Plus an interview with Jan Graves, member of IABC’s Social Responsibility Subcommittee, on social responsibility initiatives at chapters, the communicator’s role in a company’s social responsibility initiatives, and presenting social responsibility at an upcoming Leadership Institute.

Links:

• http://www.iabc.com/education/pdf/IABCSelf-AssessmentTool.pdf
• http://www.iabc.com/abc/abcProCan.htm#abcSkills
• http://www.iabc.com/abc/
• http://tinyurl.com/2rg83r - The Economist Special Report on corporate social responsibility, January 17, 2008
• http://www.iabc.com/leaders/cli.htm (IABC Members only)

 

 Cafe2Go #17 - January 2008 [44:18m]: Play Now | Play in Popup | Download