IABC Cafe2Go

Recorded live from the IABC International Conference in New York, Julie Freeman, ABC, APR, talks with 2008-09 Chair Barbara Gibson, ABC, about her hopes for the upcoming term, including Barbara’s four “I’s” — international, influence, inspiration and individuals. Joseph Ugalde provides an update of upcoming IABC activities. John Finney and Tamara Gillis discuss their new IABC manual, “Essentials of Employee Communication: Building Relationships that Create Business Success.”

 

 Cafe2Go Episode #23 - July 2008 [38:54m]: Play Now | Play in Popup | Download

Recorded live from the IABC International Conference in New York: President Julie Freeman, ABC, APR, and 2007-08 Chair Todd Hattori, ABC, discuss communication ethics following CBS Legal Analyst Andrew Cohen’s rant against public relations practitioners; Joseph Ugalde runs down IABC’s upcoming activities; Shel Holtz, ABC, interviews Towers Perrin Principal Martha Terry on the benefits her company accrues from sponsoring IABC’s Gold Quill banquet at the international conference.

 

 Cafe2Go Episode #22 - June 2008 [25:22m]: Play Now | Play in Popup | Download

IABC President Julie Freeman, ABC, APR, and 2007-08 Chair Todd Hattori, ABC, discuss the results of the new IABC Research Foundation study “The Human Element: Employee Communication in Small and Medium-sized Businesses.”

Joseph Ugalde, VP of Marketing Communication at IABC headquarters, reports with updates on IABC programs and events in the coming months.

Plus an interview with Merry Elrick about her new book”The Truth about B2B Marketing ROI.”

Links:

• The Human Element: Employee Communication in Small and Medium-sized Businesses.
• The Truth about B2B Marketing ROI by Merry Elrick.
• IABC International Conference 2008.

 

 Cafe2Go Episode #21 - May 2008 [43:15m]: Play Now | Play in Popup | Download