IABC Cafe2Go

IABC President Julie Freeman, ABC, APR, and 2007-08 Chair Todd Hattori, ABC, discuss the results of the new IABC Research Foundation study “The Human Element: Employee Communication in Small and Medium-sized Businesses.”

Joseph Ugalde, VP of Marketing Communication at IABC headquarters, reports with updates on IABC programs and events in the coming months.

Plus an interview with Merry Elrick about her new book”The Truth about B2B Marketing ROI.”

Links:

• The Human Element: Employee Communication in Small and Medium-sized Businesses.
• The Truth about B2B Marketing ROI by Merry Elrick.
• IABC International Conference 2008.

 

 Cafe2Go Episode #21 - May 2008 [43:15m]: Play Now | Play in Popup | Download

This entry was posted on Wednesday, May 28th, 2008 at 12:42 pm and is filed under Podcasts. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.