Cafe2Go Podcast #6 - February 2007
Friday, February 2nd, 2007 by Shel Holtz, ABCIABC has developed a new tagline, a brand identity that better suits the organization and its promise to members. President Julie Freeman and 2006-2007 Chair Glenda Holmes introduce and discuss the new brand.
Then, Eric Bergman, ABC, APR, delves into the notion of “staying on message” versus “answering the question” as a vital element of media spokesperson training. Eric is author of “Media Training with Excellence: A Balanced Approach,” available from the IABC Store.
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March 12th, 2007 at 3:51 pm
Since it is almost the middle of March, does the lack of a March podcast indicate that IABC has dropped this?
Since the only comment in December, January and February, and so far in March, is this one and an earlier one from me wondering about the lack of comments, has IABC decided no one cares?
The “new social media” stuff is over-rated, and the lack of response here proves my point.
BAK
March 14th, 2007 at 10:10 am
I’m sure you’ve noted by now, Brian, that the March installment is online. Cafe2Go is a volunteer effort, with production handled by Neville Hobson and me. That means coordination of schedules between one of us, Julie, Glenda, and an additional guest. This month, we weren’t able to make everything work until yesterday. But it’s a monthly podcast and we don’t feel compelled to stick to a strict schedule.
You should also note that the March installment has already prompted a comment from the director of communications at JetBlue, which was the subject of Julie and Glenda’s commentary. I noted that a comment from Glenda awaits in the moderation queue.
We have been remiss in not promoting the interactive nature of Cafe2Go — an oversight we should correct in future episodes. We have not, that is, solicited comment. However, downloads are pretty good (nearly 300 for the February episode).
Still, if nobody was listening — even if IABC dropped Cafe2Go — the notion that this single effort is somehow characteristic of the entire social media phenomenon is patently absurd. In light of empirical research, studies, academic research, journalistic inquiries, statistics, and other sources of information that point to the effectiveness and growth of the social media space, it’s astounding to me that you would settle on one anecdote to reach your conclusion.