Cafe2Go Podcast #1 - September 2006
Friday, September 1st, 2006 by Shel Holtz, ABCWelcome to the first episode of Cafe2Go, the monthly podcast for members and friends of IABC. In this inaugural episode, IABC President Julie Freeman, ABC, APR, and 2006-2007 Chair Glenda Holmes, ABC, discuss the association’s advocacy initiative. Next, IABC Research Foundation Vice Chair Jan Thibodeau, ABC, offers some insights into the Foundation’s newly released study on ethics in communication. Finally, IABC executive board member Mark Schumann, ABC, talks about IABC’s new branding effort.
We appreciate your comments!
September 8th, 2006 at 7:33 am
[...] Here’s what’s in the inaugural episode: [...]
September 8th, 2006 at 12:18 pm
Well, that’s something.
I spent yesterday doing media relations training, and when I got to the part about radio, said, well, there’s not much news and public affairs radio anymore, so we can skip over that.
But now, we have amateur radio via podcasts, and IABC can sell more courses telling one group how to set this stuff up, what equipment to buy, what software you need, how to connect a telephone to the recorder, and, if the listeners are lucky, how to both balance the sound and edit out the boring parts.
And IABC can sell courses on how to prepare for interviews, on either side of the mic. How to ask good questions, and how to answer good questions well, and turn around bad questions.
Was I the only one whose chin kept dropping to his chest, and then had to rewind a couple of minutes to hear what I’d missed?
And what’s Neville’s comment above all about? I punched at it and did not get anywhere, and it makes no sense as it is written. Don’t IABC staff moniotr this and fix up weirdnesses?
I look forward to actual advocacy, in the sense of PR for PR.
BAK
September 8th, 2006 at 12:45 pm
Welcome to the world of blogs, Brian! Neville’s “comment” is not a comment, but rather a “trackback” to the post he wrote on his own blog. Click the headline and it’ll take you there.
The podcast was a first effort. It’ll improve (and shorten) with time, no doubt.
September 8th, 2006 at 7:45 pm
Shel, there you go. A headline is a link. Who woulda thunk? Not me, apparently.
So I clicked the headline and gave up waiting, but I’ll try again.
My “lessons” comment about how to connect a phone was based on one of your pieces, where the call was crystal clear. However you did it, it worked really well.
And I’ve been thinking about the thhics question in the middle segment. Tonight I’m in the IABC main web site trying to find the code of ethics so I can decided whether referring to it as “robust” is ethical. Are there penalties for unethical behaviour? I’ll go look.
I certainly think the very positive references to media coverage, especially the bit in BusinessWeek, are stretching the ethical envelope.
Are you going on the road teaching “writing for podcasts” like your old writing for the web? I’ve still got one of those binders around somewhere. That was a good course.
BAK
September 8th, 2006 at 8:03 pm
OK, I waited a while,and got to Neville’s site, where I read words. So far, so good,
But I need to find a wooden shoes store tomorrow, because I really am a Luddite.
In Neville’s words, there is a subscribe button so, desiring to get with it and modern and hip (or is it hep?), I clicked on it.
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Cafe2Go Podcast #1 - September 2006
http://blogs.iabc.com/cafe2go/2006/09/01/cafe2go-podcast-1-september-2006/
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Fri, 01 Sep 2006 20:20:41 +0000
The above is what I saw., except much longer. So, I’m not subscribing, I guess.
Regardless, I’m looking forward to the next edition. Is it going to be scheduled, or random updates?
Yesterday’s media training involved role playing, including me as a friendly-but-aggressive television interviewer (Imitation Michael Vaughn for any Canadians reading this) and I wonder about the range of interview techniques we’ll here in the new aural Cafe.
Good luck — BAK
September 9th, 2006 at 3:16 am
You’ve raised some good points, Brian, on how easy or tricky it can be to do certain things on blogs, depending on how much one knows about how to do those things.
So clicking the link in the trackback above will take you to the post I wrote about the podcasts. Some words, as you say. A suggestion to subscribe. You click on that link (as most normal people would) and you’ll see what looks like complete gibberish on your screen. That’s the raw XML code. Huh? you might say. Indeed!
What you have to do is right-click (if you have a Windows PC) on the link, then copy the shortcut into your RSS reader, then… But who wants to go through this kind of palaver?
Unfortunately, this is broadly where things still are in terms of some cool technology vs ease of use. What you want to do is just click something and that’s it.
If you use the Firefox web browser, you can actually do that today - just click on something and you’ve got the RSS feed. Firefox doesn’t call it that (it’s known as a Live Bookmark), which is good - makes for greater simplicity and ease of use when you know that all you do is click and you’ve got it. The forthcoming Internet Explorer 7 has similar ease of use built it.
If you want to know more about RSS, CNET Reviews has a good tutorial. Even though it was published two years ago, still valid today.
Things are getting easier. In the meantime, though, you gotta do that right click and know what to do next.
September 9th, 2006 at 8:41 am
Neville’s right, Brian; subscribing to podcasts needs to get easier. But the whole technology is only two years old, so it undoubtedly WILL get easier. In the meantime, while you can use an RSS news reader, your best bets are Apple iTunes or a dedicated “podcatcher.” For iTunes, first you need to make sure you have iTunes installed on your computer. It’s free: http://www.apple.com/itunes. Once it’s installed, just enter this URL into your browser: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=188041631&s=143441. Then, click the “subscribe” button. iTunes will automatically get every new monthly episode and put it in a Cafe2Go playlist.
For podcatchers, try Juice (http://juicereceiver.sourceforge.net) or Podcast Ready (http://www.podcastready.com).
Thanks for the kind words about my “Writing” workshop, by the way. I’ll be addressing podcasts and other social media, including writing dimensions of social media, in the workshop I’m doing for Ragan, which comes to Toronto on November 13-14.
September 23rd, 2006 at 10:33 am
Shel and Neville, congrats on your highly rated FIR podcast and for launching this IABC podcast with Glenda and Julie. I had trouble subscribing through iTunes using the link above. Shel, but managed to subscribe by doing an iTunes podcast search and subscribing that way. All the best
September 29th, 2006 at 8:16 am
Granted, this was a first podcast, but it was really boring. I turned it off after about 3 minutes. That’s about all the time you have to draw people in, or turn them off.
If you really want to have an effective podcast, get off the script! That drove me away immediately. It will have to be a real conversation to get me listening.
I’ll try this one more time…that’s about all you have with most people: two strikes, and if there’s no improvement on the second try, you’ll be out.
September 29th, 2006 at 2:24 pm
I was in the audience when Shel spoke about Blogs to IABC/Phoenix some weeks ago. I’m pleased to find cafe2Go Podcast #1 available. When listening to Julie and Glenda, however, “delivery” seems slow. Perhaps observations/responses need to be shorter? Don’t know … I’ll stay tuned!
Marilyn Pincus
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Marilyn Pincus, Inc.
Arizona,
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October 2nd, 2006 at 10:51 am
Is Cafe2Go dead?
I see that the link to it that used to be on the IABC opening page is gone, and I couldn’t find any other links until I went deep into the news centre and found the original announcement news release.
I know, I know, someone more teckie than I will point out lots of links.
But where’s a nice, clear, obvious link?
Unless it’s time for a black tie and a somber expression and the sending of some flowers.
I was looking forward to the next edition, and have looked every three or four days for about a month.
Dead or alive?
BAK
October 2nd, 2006 at 4:16 pm
I can’t speak for the home-page link, Brian, but I’m recording interviews for the October edition tomorrow (Wednesday).
October 3rd, 2006 at 6:23 am
Good news… the IABC home page link to Cafe2Go is back.
I look forward to the next broadcasts.
BAK