IABC Cafe2Go

Recorded live from the IABC International Conference in New York: President Julie Freeman, ABC, APR, and 2007-08 Chair Todd Hattori, ABC, discuss communication ethics following CBS Legal Analyst Andrew Cohen’s rant against public relations practitioners; Joseph Ugalde runs down IABC’s upcoming activities; Shel Holtz, ABC, interviews Towers Perrin Principal Martha Terry on the benefits her company accrues from sponsoring IABC’s Gold Quill banquet at the international conference.

 

 Cafe2Go Episode #22 - June 2008 [25:22m]: Play Now | Play in Popup | Download

IABC President Julie Freeman, ABC, APR, and 2007-08 Chair Todd Hattori, ABC, discuss the results of the new IABC Research Foundation study “The Human Element: Employee Communication in Small and Medium-sized Businesses.”

Joseph Ugalde, VP of Marketing Communication at IABC headquarters, reports with updates on IABC programs and events in the coming months.

Plus an interview with Merry Elrick about her new book”The Truth about B2B Marketing ROI.”

Links:

• The Human Element: Employee Communication in Small and Medium-sized Businesses.
• The Truth about B2B Marketing ROI by Merry Elrick.
• IABC International Conference 2008.

 

 Cafe2Go Episode #21 - May 2008 [43:15m]: Play Now | Play in Popup | Download

IABC President Julie Freeman, ABC, APR, and 2007-08 Chair Todd Hattori, ABC, discuss the IABC eXchange. Julie and Todd look at the development of this newest IABC member benefit, some of its features, ways in which members can use the eXchange, and highlight examples of some members’ new blogs.

Joseph Ugalde, VP of Marketing Communication at IABC headquarters, reports with updates on IABC programs and events in the coming months.

Plus an interview with Annita Stokes Thomas who discusses cross-cultural communication within organizations, with advice on why communicators should be aware of (and understand) cultural differences, things communicators need to do to better understand the various cultures they work with in their organizations, and three top tips for communicating across cultures.

Links:

• The IABC eXchange
• Available eXchange sites
• 2008 IABC International Conference, June 2008
• One Message, Many Cultures: Best practices for global communication by Annita Stokes Thomas: CW Bulletin, April 2008

 

 Cafe2Go #20 - April 2008 [36:55m]: Play Now | Play in Popup | Download